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How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz … [Read more...]

Stop Everything & Setup Google Analytics Email Conversion Tracking!

It’s terrible when there’s activity on your site that you’re BLIND to. What pages are people using? What calls to action are effective? Etc. (Note: we haven’t fully launched this yet, but you can be the first to know about a new course we’re doing on tuning up your website to be way more effective in just 3 days.) So in this post I’m going to show you exactly how to setup one of the most important … [Read more...]

How to Make Your Website More Secure (So Google Doesn’t Punish You)

Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.Enter Google.The folks over at Google are known for … [Read more...]

Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) – Whiteboard Friday

Posted by randfishThis week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today's smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them. Click on the whiteboard image above to open a high resolution version in a new tab! … [Read more...]

Rewriting the Beginner’s Guide to SEO

Posted by BritneyMuller (function($) // code using $ as alias to jQuery $(function() // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. … [Read more...]

The Local SEO Holiday Checklist – You Could Even Say It Glows

Posted by MiriamEllis“You know Dasher and Dancer and Prancer and Citations…”If you're in charge of the local search marketing for a business, you've got two groups to please at the holidays: your clients/superiors and consumers. You don't want to be kicked out of the reindeer games on January 2nd, so let's dive into an organized checklist of the most important things you can do to maximize … [Read more...]

Countdown to Launch: How to Come Up with Great Testing Ideas

Posted by ChrisDayleyWhether you are working on a landing page or the homepage of your website, you may be asking yourself, "Why aren't people converting? What elements are helping or hurting my user experience?" Those are good questions. When it comes to website or landing page design, there are dozens — if not hundreds — of potential elements to test. And that's before you start testing how … [Read more...]

How to Setup Multiple Opt-In Freebies With Mailchimp

Adding an opt-in incentive to your website and social accounts can make a massive impact on your email list growth and customer engagement. Up until recently MailChimp made it difficult to do this well, but now that’s all changed. Though we love tools like ConvertKit for more advanced blogging and online business, it’s hard to beat MailChimp’s free account for new projects. In … [Read more...]

How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant. … [Read more...]

How to Do a Keyword-Driven Content Audit (with Keyword Explorer)

Posted by Dr-PeteAs content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we're done with one piece of content, we're on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics is somewhere in the realm of 30 days, leading us to … [Read more...]

Why “Just Power Through” is Terrible Advice (FS236)

Burning out and blowing up costs us all way too much in our businesses. “Just power through it” is terrible advice because it’s a recipe for burnout, for blowing up. Nobody gets to storming out of the office yelling “I’m mad as hell and I’m not gonna take it anymore!” without powering through a whole lotta bullsh*t for a while. So, in this podcast and article we want to help us all learn a new way … [Read more...]

Do iPhone Users Spend More Online Than Android Users?

Posted by MartyMeanyApple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else? At Wolfgang Digital, we … [Read more...]

The Hurdle Between Free & Paid

As an indie entrepreneur, if you want to make sales and build a thriving business you need to overcome the hurdle between free and paid. When we say “free” we mean the stuff you do for free… the content, the social media stuff, the free guides you create as lead magnets. That free stuff is the first step in seeing if people like what you have to offer. It’s an important step. But getting those … [Read more...]

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday

Posted by randfishHow does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and … [Read more...]

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