6 Effective & Easy Ways to Convert Customers on Instagram

For retail brands with highly visual products or services, using Instagram as part of your layered marketing campaign is a no-brainer. The growing social media platform is a great way to showcase your products, engage and reach audiences that are currently or might be prime consumers. But with a historical lack of conversion, how do Article by Blog. Read entire story here. … [Read more...]

Part 2: How to Measure the Effectiveness of a Customer Health Model

Customer Health continues to be a hot topic among Customer Success professionals for obvious reasons. Getting your customer health model right is critical to the foundation of a great customer success operation. In part 2 of our customer health webinar series, we tackled “How to Measure the Effectiveness of a Customer Health Model” and discussed a more advanced approach to customer health. We were … [Read more...]

The Erotic Playbook of a Top-Earning Sex Worker (NSFW)

“Those who are easily shocked should be shocked more often.” -Mae West Alice Little (@thealicelittle) is considered the #1 top-earning legal sex worker in the United States. She is a 4’8″ legal sex worker at Nevada’s world famous Moonlite Bunny Ranch.  This episode is definitely not suitable for work (NSFW). In this wide-ranging episode, we cover a lot of ground, … [Read more...]

How to Find Better Converting Keywords

Keyword research is an integral part of digital marketing. It helps in analyzing demand, creating advertising strategy, brainstorming, content creation and more. But did you know that it can also help improving your conversion rate? Yes, if you know how to find those better-converting keywords! Let’s see how to find keywords that tend to convert Article by Blog. Read entire … [Read more...]

How to Improve Your PPC Reporting (And Your Landing Page Strategy, Too)

Image via Shutterstock/Red Deer. Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged each time somebody clicked on their search engine ads. But with the rise of social, display and programmatic platforms, PPC marketing has expanded to involve more than search engines alone. These days, PPC specialists run paid campaigns across a variety of … [Read more...]

How to Use A/B Testing and Personalization Best Together

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every marketer wants higher conversion rates, and … [Read more...]

Lessons from Steve Jobs, Leonardo da Vinci, and Ben Franklin

“Education is supposed to juice your curiosity, not diminish or sate it.” – Walter Isaacson Walter Isaacson (@WalterIsaacson) is a professor at Tulane University, and the president and CEO of The Aspen Institute, a nonpartisan educational and policy studies institute based in Washington, DC. He has been the chairman and CEO of CNN and the editor of TIME magazine. He is the author … [Read more...]

Abandoned Carts: How to Follow up on Them to Increase Sales

If you’re a business owner, and someone asks you: What’s your conversion rate? It is likely that you don’t know the answer to it! When you launch a business, your initial concern is largely focussed around if people are interested in buying your products. If that doesn’t take off, then conversion rate is a distant Article by Blog. Read entire story here. … [Read more...]

Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer

As a savvy marketer, it’s our sincere hope you never start a campaign without a dedicated landing page for sending your paid traffic to. But — as you know — the job isn’t over once a landing page is created. Your real opportunity is in understanding how your page performs. Beyond tracking standard performance measures like conversions and landing page quality (LPQ), you’ve likely wondered about … [Read more...]

Key Performance Indicators (KPIs) for Optimization

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. The trick is figuring out which ones. What are key performance indicators? A key performance indicator (KPI) is a quantifiable activity used to measure how a key aspect of your business … [Read more...]

Arianna Huffington, Media Maven

“You can’t run your life from your inbox.” – Arianna Huffington Arianna Huffington (@ariannahuff) is the founder and CEO of Thrive Global and founder of The Huffington Post. She has been named to Time magazine’s list of the world’s 100 Most Influential People and Forbes’ Most Powerful Women list. Originally from Greece, Arianna moved to England when she … [Read more...]

6 Psychological Triggers That Will Double Your eCommerce Conversions

Online marketing is changing every day. Between Google updating their algorithm and competitors outranking you for your keywords, there’s more than enough to keep any online business owner occupied and you need more than just keywords to increase your ecommerce conversions. But there’s one thing that never changes: Why we do what we do. In Article by Blog. Read entire story here. … [Read more...]

Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Image via Shutterstock. Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it well, and companies that are leaving people disappointed. Search engine optimization is changing With … [Read more...]

How to Structure Your Optimization and Experimentation Teams

It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different ways, and choosing which one works best for your company can be challenging. Here’s a rundown of the frameworks, their … [Read more...]

Discipline Equals Freedom — Jocko Willink

“Your will doesn’t break — it never shows up in the first place.” – Jocko Willink Jocko Willink (@jockowillink) takes over the show for a special episode. As I learned during our first interview, he is one of the scariest human beings imaginable. In this episode, Jocko shares lessons from his new book Discipline Equals Freedom: Field Manual. Trust me, it’s … [Read more...]

How to Optimize Your Checkout for Mobile Devices

Every company must have a mobile optimization strategy. That’s not optional, it really is a must. More and more people do all their web browsing through their phones or mobile devices. They will not put up with less than optimal websites that make it hard for them to browse. That’s why you need to start Article by Blog. Read entire story here. … [Read more...]

Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

These days the average marketer has been cited to use anywhere from 12 to a whopping 31 tools to build the campaigns of their dreams, but making sure all of these different apps or tools work together like a well-oiled machine is often where things get messy. For example, you might generate leads via your landing pages, but — depending on your marketing stack and the connections you’ve set up — … [Read more...]

How-to Guide to Persuasive Writing

Persuasive writing skills are among the few things in life that can give you massive returns. If you want to know how you can become better at writing persuasively, keep reading. I have analyzed examples of masterful copy, and identified the 3 core elements they all have in common. They are: What you say How you say it How you structure it We’ll go through these one-by-one and define what you can … [Read more...]

Terry Laughlin, The Master Who Changed My Life

“Life is not designed to make things easy for us, but present challenges that help us grow.” – Terry Laughlin This episode is special to me. While I didn’t know it at the time, this ended up being  Terry Laughlin’s (@TISWIM) final long-form interview. Terry passed away from cancer complications on October 20, just two weeks after we recorded this interview. Terry was … [Read more...]

10 Magento Plugins That Make Conversion Gurus Smile

Setting up an online store is easier than managing it to make the users place orders. The store owners often suffer for the losses as they invest a lot in designing an eCommerce website, but forget to optimize it for higher conversions. The conversion gurus are brainstorming for different ways to increase sales and revenues Article by Blog. Read entire story here. … [Read more...]

Improve Your Quality Score From Ad to Landing Page: A Former-Googler Tells All

An ex-Googler gives an inside look at how AdWords Quality Score works. Image via Shutterstock. As an Unbounce blog reader, you already know conversion rate optimization is a great way to drive more results from the money you’re already spending to acquire traffic to your site. So today I’d like to focus on another way to make more money from your marketing efforts; namely, ad optimization. After a … [Read more...]

CXL Institute now an Official Education Provider at LinkedIn

Attention current and soon-to-be CXL Institute graduates: We’re officially an authorized education provider on Linkedin. Here’s what that means for you: You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile. You can show off your hard-earned skills and strengthen your profile Potential employers who … [Read more...]

The Most Curious Man in Hollywood — Brian Grazer

“‘Good enough’ equals shitty.” – Brian Grazer Brian Grazer (@BrianGrazer) is an Academy Award-winning producer and New York Times bestselling author (A Curious Mind: The Secret to a Bigger Life, with Charles Fishman) who has been making movies and television programs for more than 25 years. Grazer and his longtime friend and business partner Ron Howard began their … [Read more...]

6 Mobile App Marketing Trends you need to Boost Conversions

Here and there we hear that mobile apps are losing their positions giving way to messenger bots. It is hard to disagree that the apps market is visibly transforming. Yet, it is far too early to farewell them. They still are the great conversion engine for the small businesses and users are also seem far Article by Blog. Read entire story here. … [Read more...]

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