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Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples

In my youth, a former coworker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied: “It’s just so sleazy. Choosing that line of work says a lot about a person.” Since I was young and impressionable, that sentiment stayed with me. So I was naturally Read More... The post Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples … [Read more...]

8 Simple Steps From Rough Draft To Publication

This week I want to share the simple editing process I use to prepare blog posts and other content for publication. I also share the blogging mistake/story that inspired this article. I’m using the inverted pyramid so you’re getting the most important content first. 😉 Affiliate Disclaimer: This post contains an affiliate and/or partner link, which […] The post 8 Simple Steps From … [Read more...]

It’s not what you say that matters

How many times have you seen a misunderstanding caused by a message being delivered lazily over text? How many people have you seen get into an argument because of what they perceived to be an insult, that was not intended that way. It’s happened to most of us at one point or another, particularly during heavy political events like Brexit and the USA election. But there are ways to minimize … [Read more...]

Sleaze, Suckage, SEO … and Savings

Someone must have slipped the team some hot sauce, because it seems we’re all feeling a little spicy. This week features strong points of view and plain-spoken advice. Ever feel a little shy telling people you’re a marketer? Do you worry that what you do seems sleazy to some? While marketers aren’t quite at “politician” Read More... The post Sleaze, Suckage, SEO … and … [Read more...]

The Most Powerful Writing Voice for 21st-Century Content

In the beginning was authority. From the earliest days of advertising, authority was one of the first strategies used to persuade the masses. Then, a lot of us started using this internet thing to talk to one another. There was some speculation that authority was becoming an outdated concept. But it’s funny how these things Read More... The post The Most Powerful Writing Voice for … [Read more...]

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