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How to Tame the Wild Wild West of Social Media Reputation

In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of it, says Hall. You can use a simple spreadsheet … [Read more...]

Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access to the person who can help solve their problems, many find the social bell is out of order when it comes to customer service. For social media wiz Dan Gingiss, … [Read more...]

Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS

In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of it, says Hall. You can use a simple spreadsheet … [Read more...]

Back to Basics: 5 Tips for Becoming a More Effective Community Manager

Your main goal as a community manager is to advocate your brand on social networks, find and engage potential customers in an online community and deepen the customer’s relationship with the brand. Sounds easy, right? Wrong. Community management is challenging. Customer expectations are becoming increasingly more demanding, and the customer now has more control over brand reputation than ever … [Read more...]

Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media

Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of us can fly our freak flags higher than others. If you’re working in financial services, or … [Read more...]

CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities

The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this year and other social networks are growing … [Read more...]

3 Important Ways Social Media Can Boost Your SEO

Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and engage every day. But over the years, there’s been some confusion on how these two tactics work … [Read more...]

You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy

[Editor’s Note: I am pleased to introduce you to Will Peterson, another new contributor on TopRankBlog.com. Will is an Account Manager that services many of our B2B Enterprise clients. Welcome Will!] Don’t look now, but you’re surrounded by influencers. You may not realize it, and they may not realize it themselves, but you and everyone you work with carry an immense amount of potential influence. … [Read more...]

What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread their message. For … [Read more...]

7 Examples of eCommerce Brands Rocking Social Media Marketing

Today’s consumers are becoming increasingly self-directed in their buying habits, leveraging the internet to research products as well as make easy purchases without setting foot in a brick and mortar store. In fact, 96% of Americans have made an online purchase in their life, with 80% having made a purchase in the past month alone, according to Bigcommerce. As a result, eCommerce has exploded, … [Read more...]

Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International

It’s no secret that social media has become an important and necessary digital marketing tactic, giving brands the opportunity to create meaningful connections with their desired audience. But as most brands have found, the secret to social success isn’t achieved with a simple click of the heels. Most often, the road to success is long and winding, requiring smarts, courage and heart to drive your … [Read more...]

Report: Social Media Examiner 2017 State of Social Media Marketing

The past 12 months have been big for social media marketers. Each social platform has seen significant changes or upgrades creating opportunity, and adding complexity for many marketers. Facebook introduced live video, Twitter made it easier to fit your message in 140 characters, Snapchat added collaboration features and Pinterest launched promoted video. The question on many marketers minds is: … [Read more...]

How to Fuel Your Predictable Marketing Funnel with Facebook Ads

Meet Bond. Amanda Bond, also known as The Ad Strategist. I first met Amanda briefly before Traffic and Conversion Summit here in San Diego in February, but I’ve mainly heard about how awesome she is through her colleague and my friend Greg Hickman, who wrote part one to this two-part complete ads and funnels series here on SPI. Greg’s post was titled The Beginner’s Guide to Predictable Marketing … [Read more...]

8 Fundamental Elements of a Successful Social Media Marketing Strategy

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social Media Examiner’s 2016 … [Read more...]

8 Examples of Brands Using Instagram to Showcase Company Culture

In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, and behaviors that shape how real … [Read more...]

Social Media Marketing Report: Does Your Engagement Measure Up?

If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content straight to their feeds. They were supposed to be a powerful tool for organic reach. … [Read more...]

7 Tips for Increasing Social Media Engagement

This is a guest contribution from Kristie McCollum. When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to keep your marketing content engaging even as trends change. Whether you are just starting a blog or have been blogging for years and traffic and engagement (or even sales) have reached a halt, it’s time … [Read more...]

20 Awesome Healthcare Marketers to Follow on LinkedIn

Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and in high heels.” These healthcare … [Read more...]

15 Inspiring & Actionable Social Media Marketing Tips for the Modern Marketer

After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue. Depending on brand objectives, social media ROI could mean everything from awareness and social engagement to visitors to the company website from social media platforms. If you really want to … [Read more...]

We Answer 5 Common Questions People Have About Social Media Marketing

Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become a routine marketing tactic for nearly every business, helping brands build awareness, … [Read more...]

5 Helpful Tips to Inspire Employee Advocacy on Social Media

When it comes to building out your brand’s social media marketing strategy, one of your primary objectives is crafting a multi-channel amplification plan for sharing content that raises awareness, fosters engagement, and ultimately helps drive new leads. For many, this means mapping tactics and time to specific brand-owned social channels. But there may be one tactic and channel that’s missing … [Read more...]

6 New Social Media You Need to Watch

It seems like new social media networks are popping up all over the internet. After quite popular sites like Medium, Tsu and Ello or less known ones as Shots, This, Pheed, and Chirp, now it’s the time to introduce some new social projects I found online. Here are 6 new social media you need to watch. 1. Brabble Brabble is plenty a social media. You can interact by posting multimedia files, … [Read more...]

10 Social Media Errors to Avoid

Using social media to grow your community and promote your brand is a must for community expansion, especially if you run a blog or business site. However, sometimes we slip and our efforts backfire. Perhaps it’s been months since you first registered and you’re still not gaining any followers. Or you seem to attract the wrong kind of followers. Or you deleted that TMI tweet AFTER … [Read more...]

On Updating Your Business Blog

I’ve often heard the advice that you should update your business blog everyday, at least twice a day. Seriously? But what if you don’t have anything to talk about? Daily updates are only advisable if several significant changes or events in your business happen frequently and regularly. Otherwise, it’s not necessary to post as often. After all, your number of posts will not … [Read more...]

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