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Facebook Creator App Offers Small Businesses New Video Options

With video now the clear winner in customer engagement, Facebook (NASDAQ:FB) has just announced new tools for the creator community. This includes an app to manage the presence of creators on Facebook and a site where they can access resources to improve their skills and knowledge base. Up until now YouTube has strongly dominated this segment, and no one really has attempted to compete with it. … [Read more...]

How B2B Brands are Getting Creative on Twitter with 280 Characters

Could you imagine pulling an Oreo cookie out of its sleeve to find four chocolate wafers and two layers of cream filling? Or taking home a six-pack of beer and somehow discovering 12 bottles crammed inside? It’d be discombobulating to say the least, and that’s how many of us marketers are feeling about Twitter’s recent decision to double its character limit to 280. The 140-character tweet felt as … [Read more...]

5 Questions to Answer BEFORE You Develop a Social Media Strategy

Last weekend I decided to build something. So I went to Home Depot and asked a nice man in an orange apron to tell me what supplies I needed. “Okay, what are you building?” he asked. “Oh, you know, something…maybe out of wood? Perhaps a birdhouse, or some furniture, or a planter,” I replied. “Don’t worry; I have lots of tools and I’ve seen other people build things, so I’m ready to go. Just tell … [Read more...]

What It Really Takes to Get a 10/10 Facebook Ads Relevance Score

Image via Shutterstock. If you want an ad campaign to be profitable, it’s crucial that your ad is shown to the right audience. Your ad promoting beard oil might have the best copy, images and offer — but it will never convert well if it’s shown primarily to a female audience. The ad would be irrelevant, and you would receive a relevance score which reflects this. It’s not enjoyable (or profitable) … [Read more...]

Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike shared in his presentation: “When it comes to social media, … [Read more...]

Will More Tweet Space Equal More Value for Your Twitter Audience?

Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “express” themselves. The announcement came a little more than a year after Twitter stopped including links and photos in character counts. “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: … [Read more...]

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