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The Internet Is Not Your ATM

Maybe you have hopes and dreams about making a living online. Maybe you’ve envisioned a beautiful future where you work four hours a week, you never trade time for money, you sail through a life of ease because you’ve learned to “work smart” and figured out “one weird trick.” The internet doesn’t care. The internet Read More... The post The Internet Is Not … [Read more...]

Strongly Worded Advice Week on Copyblogger

This is a week of strong opinions on Copyblogger — designed to make you more productive, wiser, saner, and maybe even happier. We want you to do amazing things, so we’re not pulling any punches. On Monday, Stefanie Flaxman encouraged us to get a handle on our information overwhelm, starting with getting smarter about the Read More... The post Strongly Worded Advice Week on Copyblogger … [Read more...]

Grow with Us This Week on Copyblogger

This week, we have three posts to help you grow in various ways — creatively, financially, grammatically. On Monday, Jerod Morris let us know that Digital Commerce Academy is now open for new students! This is the resource you need if you want to get a digital business off the ground — or make faster Read More... The post Grow with Us This Week on Copyblogger appeared first on … [Read more...]

How to Create (and Sell) Products People Actually Want to Buy

This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian Read More... The post How to Create (and Sell) Products People … [Read more...]

How to Unlock the Door to Effective Content with Your Creativity

We definitely had a creativity thread weaving through the week, both on the blog and the podcasts. On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even experienced writers often get it wrong — because it can be so tricky to see with … [Read more...]

37 Ways to Rock Your Content

Sometimes, content marketing is a numbers game. And this week on Copyblogger, we have lots of ideas for well-defined, specific actions you can take to improve your website and create some excellent content. Specifically, we have 37 ideas. On Monday, Stefanie kick-started our week with a nifty little process to turn one lonely content idea into four strong posts. (These could, of course, be blog … [Read more...]

Better Content, Better Websites, and a Little Inspiration

On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster. This time, Brian taught us about the Proclamation Lead — a way to cut through the clutter and start your content with a bang. If you’re struggling to make your content stand out, or you just want a potent way … [Read more...]

Expand Your Content Marketing Toolkit

On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent cruise shaped how he thinks about customer … [Read more...]

The Path to Freedom, More Creativity, and … Really Good Audio Quality

We kicked off the holiday week on Monday with your July creativity and productivity prompts. Each month this year, we’re suggesting practical ideas to improve your content and help you get more done. In July, we’re challenging you to select two content types that are new to you and schedule an extra hour each day to work on something meaningful. (If one of your new content types is … [Read more...]

Practical Tips to Move You Toward Your Content Marketing Goals

This week is all about good, old-fashioned pragmatism. It’s about the specific tactics you can use to start getting the results you’re looking for — sooner rather than later. On Monday, Stefanie Flaxman gave us some suggestions on timing when you want to approach that busy influencer with your killer idea or humble request. On Tuesday, Jerod Morris let us know about the launch of … [Read more...]

The Balance of Creativity and Productivity

If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of mind to … [Read more...]

Doors Are Open for Certification (and Other Fun Things)

Remember all the conversations we’ve been having about the Certified Content Marketer program? Well, the doors are open — and they’re going to be closing again on Monday, June 12. If you’d like to be featured on our list of recommended writers (and get our most advanced content strategy course), this is how you do it. You can sign up (or learn more) at the link below — and … [Read more...]

It’s ‘We Love the Writer’ Week on Copyblogger

Actually every week is “We love the writer” week on Copyblogger. But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students. This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian Clark and I teach that one together), ongoing … [Read more...]

A Big Week at Copyblogger

Ever been frustrated with putting a site together and wished someone could just do the whole thing for you? With custom graphics, copy, marketing automation, and even content strategy — all using Copyblogger principles? Very soon, we’re going to be able to make that happen. Our big news this week is that we’ve entered into a relationship with a new partner that will allow us to … [Read more...]

What Not to Do (in Content Marketing)

Some weeks are all sunshine and lollipops. This week is not that week. Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways (around 30, I think) that people mess things up for themselves when they’re conducting their professional lives on the web. Some of them are silly, and … [Read more...]

Tough Love Week on Copyblogger

I got an email from my team last week saying, “Seth Godin just wrote a post about an interesting new program he’s doing. Should we try to get him on the podcast?” The answer to that question is always Hell, yes. It’s always great to talk with Seth, and he shared a little bit about his interesting new seminar, and a lot about his thoughts on communicating to create … [Read more...]

YouNoodle and Denmark for Entrepreneurs

Start-up Denmark Teams Up With YouNoodle To Find High-Growth Startups New partnership aims to attract global entrepreneurs interested in building and growing innovative companies in Denmark Start-up Denmark (www.startupdenmark.info), a new initiative of the Danish Government designed to attract talented entrepreneurs with world-class business ideas and YouNoodle (www.younoodle.com), a startup … [Read more...]

RoadLok Secures Your Motorcycle

RoadLoK designs, manufactures and distributes the world’s only physical motorcycle immobilizer. Its product offering includes a retail product line for end users along with private labeled product for major OE manufacturers and licenses on RoadLoK technology. Before RoadLoK, based in Santa Monica, California, made it to market, the only option a rider had was to use a dangerous disc lock to … [Read more...]

Sensoglove Is First Digital Golf Glove

Sensoglove has developed the world’s first digital golf glove Patented Wearable Technology with Sensors throughout the Glove – No App Needed Brings Digital Training to Golf to Avoid Bad Habits — Corrects “Death Grip” for Accurate & Powerful Swing, Realtime Audio & Visual Info at 80 Times per Second Easy to Use, Based on Feedback from International PGA Professionals … [Read more...]

How Not to Be a Dirty, Rotten Spammer

Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our intelligence, and sometimes it can even trick or scam us. But not all spam is created on purpose. Lots of … [Read more...]

How to Avoid the ‘Idea of Entrepreneurship’

Today’s guest on Hack the Entrepreneur is a freelancer turned agency owner and entrepreneur. His first introduction to working for himself was doing side-work after hours. Eventually, he was able to quit his job and freelance full-time. He expanded to a physical office and had 11 full-time, salaried employees with clients all over the world. Family and health reasons forced him to step away … [Read more...]

Proof That Grit Is the Only Way to Reach Your Potential

In our culture, much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted. Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit is an indicator whether or not someone will reach his or her potential. But what is … [Read more...]

What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

Editor’s note: This post was originally published on June 29, 2011. We’re running it again today to honor DIY media and the endless possibilities for your business when you’ve built a loyal audience. Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or … [Read more...]

5 Ways to Write a Seductive Sentence

Here’s the thing: Your sentences don’t have to say much. They just have to say the right things. When you are trying to get people to respond to your articles, subscribe to your email newsletter, buy your products, or donate to your cause … you need to write seductive sentences. And you need to do it naturally. Here’s how to do that. In this episode of Rough Draft with … [Read more...]

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