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Will More Tweet Space Equal More Value for Your Twitter Audience?

Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “express” themselves. The announcement came a little more than a year after Twitter stopped including links and photos in character counts. “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: … [Read more...]

21 Smart Ways To Increase Website Value

The subject of website value – attracts a lot of conflicting opinions! Worse still, there is a multitude of so called online “website value” calculators that claim to tell you how much your website is worth! Think about it – how can any website claim to give you a website valuation, without knowing your revenues, your profit? No wonder website owners get confused! If you … [Read more...]

Getting Started Vlogging Using Your Smartphone

Vlogging can be challenging, scary, technical, but it doesn’t need to be. More people are starting to create video using just their smartphones. Let’s take a look! Yes, despite my shyness and allergy to being on camera, I am vlogging. I’m not saying I am good yet, just that I started and people seem to be enjoying them Primarily, I blame Chris Brogan: Blame @chrisbrogan I'm … [Read more...]

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, AdWords advertisers … [Read more...]

Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting

The Hottest Visual Content Marketing Trends in 2017 [Infographic] Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today Facebook’s Ad Metrics Come Under Scrutiny Yet Again There's been some recent controversy … [Read more...]

Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic] In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it's time for us all to take notice. This infographic outlines some interesting usage stats about Bing. Social Media Today New Report: … [Read more...]

Digital Marketing News: Employee Advocacy, The Engagement Gap and Mobile Search Domination

The Power of Employee Social Advocacy [Infographic] The topic of employee advocacy is in no way new to the digital marketing realm, but there's still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic shows how that advocacy and help you reach new audiences and amplify your message. Social Media Today The Engagement Gap: How B2B and B2C Firms … [Read more...]

Top 10 Content Creation Steps For Bloggers

When it comes to content creation, writing a blog post and hoping for the best is not an option! Top quality content takes time, effort, energy, resources, and knowledge. In this article, we have put together a blueprint for how we like to publish content at IncomeDiary. It is an approach that has consistently worked for us and it will for you. Enjoy! The 10 Most Important Steps For Successful … [Read more...]

Digital Summit Minneapolis: A Look Back at What We Learned

Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about business as usual, you keep the momentum going? Our team was very fortunate … [Read more...]

Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media

Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these networks. Mashable AI is Analyzing You on Social Media for Marketing Research … [Read more...]

Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence

Everything You Need to Know About Using Video in Social Marketing [Infographic] We often hear how engaging videos are on social media - but there's certainly a trick to getting it right for your audience. This infographic shows highlights from a recent study from Animoto, where 1,000 consumers sounded off on what they wanted to see. MarketingProfs 2017 Google Consumer Confidence Report Digital … [Read more...]

Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features

How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is Accessed in 2017: Top Devices, … [Read more...]

Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool

119 Facts About Email Marketing [Infographic] Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, According to a New … [Read more...]

Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans. (HubSpot) … [Read more...]

Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate

How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social Media Today) Google is Testing a New … [Read more...]

Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic] The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust. … [Read more...]

Blog Post Inspiration Is All Around You – Open Your Mind

Blog post inspiration is everywhere – Don’t ever be stuck for blog post ideas again! My 6 Steps To Blog Post Inspiration Every time! When I was in grade school, I used to complain about my classes a lot. I’d come home with some unfinished homework or some mediocre test score I’d have to explain away and my defense was always the same, “the class is just too boring!” And my … [Read more...]

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic] Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog) SEMrush Ranking Factors Study … [Read more...]

Create A Perfect Blog Post, First Time, Every Time!

The Perfect Blog Post Formula! The start, middle and end: an autopsy of the perfect blog post. You would think that writing a blog post is straightforward, wouldn’t you? Just bang out the words, hit ‘publish’ and make a coffee! What’s the big deal? After all… There’s not much to creating articles? It’s just you, your thoughts and your keyboard! If only it was that easy! Businesses must … [Read more...]

Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic] Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to create content experiences that resonate with your audience and provide valuable and personalized information. MarketingProfs Google Releases A Website Builder for … [Read more...]

Google AdWords For Beginners: What to Prioritize When Starting Out

Google AdWords For Beginners. Many bloggers are adding an additional stream of traffic to their websites! Pay Per Click Advertising! [PPC] The big advantage of PPC traffic is that you can buy traffic that is targeted and likely to convert. While this guide is aimed at Google AdWords beginners, we are including additional step by step links for experienced and inexperienced PPC advertisers at the … [Read more...]

It’s not what you say that matters

How many times have you seen a misunderstanding caused by a message being delivered lazily over text? How many people have you seen get into an argument because of what they perceived to be an insult, that was not intended that way. It’s happened to most of us at one point or another, particularly during heavy political events like Brexit and the USA election. But there are ways to minimize … [Read more...]

Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

A Guide to Visual Content for Social Media [Infographic] Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today) What Influencer Marketing Really Costs Many people understand what influencer … [Read more...]

10 eCommerce Trends Every Blogger Needs To Know About!

10 eCommerce Marketing Trends Bloggers Needs To Know About! 10 eCommerce Marketing Trends Every Blogger Needs To Know About! eCommerce trends have a habit of becoming blogging trends. Especially with regards to design and usability. What you see in an online store today, you will often see in a blog tomorrow. Do you want to take advantage of these trends? This post from Mark Binns will help… … [Read more...]

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