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Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday

Posted by randfishHow does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and … [Read more...]

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday

Posted by randfishWithout a solid base of links, your site won't be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: actually free) methods to build that solid base and earn yourself links. Click on … [Read more...]

How to Diagnose Pages that Rank in One Geography But Not Another – Whiteboard Friday

Posted by randfishAre you ranking pretty well in one locale, only to find out your rankings tank in another? It's not uncommon, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top. Click on the whiteboard image above to open a … [Read more...]

How to Determine if a Page is "Low Quality" in Google’s Eyes – Whiteboard Friday

Posted by randfishWhat are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There's a laundry list of things to examine to determine which pages make the grade and which don't, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday. Click on the … [Read more...]

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, … [Read more...]

5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday

Posted by randfishTypical link outreach is a tired sport, and we've all but alienated most content creators with our constant link requests. In today's Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another … [Read more...]

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

Posted by randfishIf you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines what rel=canonical means and its intended purpose, when it's recommended you use it, how to use it, and sticky situations to avoid. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, … [Read more...]

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

Posted by randfishCompeting with comparison sites in the SERPs can feel like a losing game, but it doesn't have to. In today's Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and … [Read more...]

How Content Can Succeed By Making Enemies – Whiteboard Friday

Posted by randfishGetting readers on board with your ideas isn't the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there's certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today's Whiteboard Friday. Click on the whiteboard image above … [Read more...]

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. Click on the whiteboard image above to open a high-resolution version in a new tab!Video … [Read more...]

When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday

Posted by randfishHow can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today's Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work. Click on the … [Read more...]

How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday

Posted by randfishDoes Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript. Click on the whiteboard image above to open a high-resolution version in a new tab! … [Read more...]

Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday

Posted by randfishRankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, … [Read more...]

Should SEOs Care About Internal Links? – Whiteboard Friday

Posted by randfishInternal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version … [Read more...]

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes – Whiteboard Friday

Posted by randfishMany SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google's SERPs. One thing we can be sure of is that they're not going away anytime soon, so in today's Whiteboard Friday, Rand offers some strategic advice (as well as several tactics) for getting SEO value from those SERPs, and even from those boxes. For reference, … [Read more...]

Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday

Posted by randfishLink building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today's Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective. For reference, here's a still of this week's whiteboard. Click on it … [Read more...]

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