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7 Key Lessons I’ve Learned Working at CXL

After about 2.5 years, today is my last day working on growth and content at CXL. It’s been nothing but an awesome experience – I’ve been able to work on impactful projects, learn a ton about optimization and digital marketing, and work alongside the brightest minds in CRO. To celebrate my experience and to pass on some of my learnings, I’ll share the top 7 lesson I’ve learned while working … [Read more...]

The 2017 State of Conversion Optimization Report

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. We partnered with Sentient Ascend, the AI optimization software company, for the survey AI, and we learned a ton of interesting things about the CRO space. A lot of what we learned was expected and was a simple continuation of our insights from last year’s … [Read more...]

Ecommerce UX Mastery: Beginner to Pro in a Blog Post

In the pursuit of sustainable and consistent ecommerce growth, we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?” That’s what this post is about: looking inward instead of outward. Investing in user experience … [Read more...]

25+ Call To Action Examples: The Good, The Bad, and the Ugly

The call to action is a core component of marketing, sales, and any persuasion-based effort today. There’s been a lot of content written about how to tweak CTA copy, color, size, and other elements, but sometimes, it’s easiest to learn through examples. In this way, we can see how theoretical principles play out in the real world, and how they can create effective experiences. Therefore, … [Read more...]

Key Insights from Every Speaker of Elite Camp 2017

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. It’s among the very best CRO events in the world, and of course in Europe. Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event. Thanks to the inimitable Karl Gilis for all the photos below. Take his course on UX and Usability here. … [Read more...]

13 Empirically-Backed No BS Form Design Best Practices

If you’re not following form design best practices, you might be leaving a significant amount of money on the table. While forms aren’t the sexiest part of conversion optimization, they tend to be the closest to the money, the macro-conversions. Spending a little time optimizing forms can be some of the most important optimization work you can do. Of course, best practices don’t work the same on … [Read more...]

How to Avoid Being Deceived By Data

From the outside, it seems like data is impartial. It’s cold, objective, accurate. In reality though it’s more complicated. In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. Even in the hands of someone benevolent, data can be misinterpreted in dangerous ways. Someone who wants to win an argument using data can usually do so. “I like data because it … [Read more...]

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